Effective eCommerce Growth Strategies for 2018

Automated Competitor Price Monitoring

4 min readSep 24, 2018

Offering products and services at different prices that change based on your customer’s interest and your competitors’ prices is a commonly used strategy in eCommerce. It provides store owners with more flexibility and in the market, whatever their business goals may be.

Competitor Price Monitoring is also known as real-time price tracking. It is a type of price strategy that looks at current events, seasonal trends (Christmas shopping, Black Friday, long weekends, etc.) and market conditions, and use that information to decide on the best selling price for your product.

Although competitor price monitoring has been used for many years, it was a manual process and used up a lot of your time. For example, You would send a secret shopper to your competitors’ stores to check for popular products, sales, stock on hand etc.

But today in a fast-growing tech industry, automated pricing and price tracking are becoming more popular.

So why would you monitor your competitors’ prices?

Your competitors are growing and using smart strategies to their advantage. It is easy to fall behind if you do not have your eye on them.

Knowing your products prices and how they are selling is very important. With price strategies, you can respond faster to market interest and changes. But most of all competitor price monitoring allows you to grow your profits and get more sales over time.

PriceMole Product View: Competitor Monitoring & Automated Strategies

Introducing PriceMole, a price monitoring, and price strategy app. PriceMole monitors all your competitors’ prices and stock and lets you set up automated price strategies. With Price strategies, you can match, be lower or higher than the cheapest, most expensive or average competitor price. You can now sit back and relax while PriceMole takes care of repricing for you.

PriceMole also gives you a smart price, based on information gathered about your:

competitors’ prices and stock
your customer’s
orders and sales
current interest on the market
season
and more

to raise your profits!

Let’s look at an example. Start by setting the following strategy:

MATCH my CHEAPEST competitor

You notice new customers visiting your store and lots of orders but you are not earning a lot of money because you are always matching the cheapest price.

So you decide to improve your strategies by splitting them into two strategies:

BEST SELLING PRODUCTS MATCH the CHEAPEST
OTHER PRODUCTS MATCH the SMART PRICE

You notice you still have lots of customers buying your products because they don’t notice the small change in price. But you are making more money. Small changes will have a big impact overall. PriceMole users have seen a boost in revenue of 10% — 21%.

PriceMole users have seen a boost in revenue of 10% — 21%.

Automated price monitoring will also save you time! Checking competitor prices and repricing 20–50 products takes about an hour of your time, and 100–500 products can take 2–3 hours every day. How many products are in you watching?